Armin Sanjari
Managing Director, mathematics and analytics
Founded the agency IT-WINGS in 2016 and still runs it. It serves well-known clients in the automotive, consumer goods, pharma and mechanical engineering industries.
Landing pages with AI.Live in hours, not weeks.
A good landing page has one goal and one audience. We build it with AI in hours, check every sentence and pit variants against each other. The page only goes live once you approve it.
Variant A
Variant Bahead
Example test: same ad, two pages, one metric.
Why a dedicated landing page?
A landing page is where someone arrives after clicking an ad. It has exactly one goal, usually an inquiry or a purchase. If the ad just goes to the home page, visitors have to hunt around on their own and often leave.
Every new page used to take weeks, so testing was rare. With AI, a draft and variants take hours. That changes the work, because you can now try several ideas instead of betting on one.
The same goes for entire websites. We built this site that way and run it ourselves.
The ad leads nowhere
Someone clicks on a specific offer and lands on a generic home page. The interest you paid for fizzles out.
Every change takes weeks
Brief, agency, rounds of revisions. By the time the page is done, the campaign is over and nothing has been tested.
Beautiful, but a pain on mobile
On desktop, everything looks good. On the go, the page loads slowly and the form is a chore.
What our web design work includes.
Landing pages
One offer, one audience, one next step. Copy, design and form are created as one.
Variants and A/B tests
A different headline, a different opening, a different form. The variants run against each other and the results decide.
Websites
Complete company websites with a clear structure, a fast build and content that also works in search.
Conversion optimization
We look at where visitors drop off. Then we change exactly what is holding them back.
Mobile view and load time
We check every page on mobile first. Load time and usability are part of sign-off.
Tracking from day one
Every page reports inquiries back to analytics and ad accounts. So testing starts the moment the page goes live.
From brief to test.
Hours instead of weeks works because the AI handles the grunt work and nobody has to wait for the next meeting. In the end, speed also depends on how quickly you approve.
- 1Briefing
Offer, target audience and the one goal of the page
- 2Draft
The AI writes and builds variants in your brand voice
- 3Review
We trim, correct and check tracking and the mobile view
- 4Your approval
You see the page at a preview URL
- 5Go live, test
The page goes live and competes against the next variant
How we work together.
- 1
Define the offer
What do you sell, to whom, and what should people do on the page?
- 2
Build
The AI delivers copy and variants in your brand voice. We trim and correct them, then build the page.
- 3
Approve
You see the finished page at a preview URL. It only goes live once you say yes.
- 4
Test
The test can start the same day. The better variant stays and competes against the next one.
The AI does the grunt work. We make the decisions.
What the AI does
- Draft headlines and copy in many variants
- Write and adjust page code quickly
- Prepare images and sections for variants
- Evaluate test results and suggest new ideas
What our team does
- Sharpen the offer and message
- Check every sentence and every promise
- Sign off on design, mobile view and tracking
- Decide with you which variant stays
The people behind it.
More about us
David Otto
Managing Director, economics and growth
Has been scaling digital businesses since 2015, first at Festool, then for six years at Mercedes-Benz. There he led projects in digital products and global performance marketing.
Does it fit your brand?
We work with your colors, fonts and wording. If you have a design system in place, we build on it. If you don’t have one yet, we develop a lean foundation with you.
Frequently asked questions about Web design and landing pages.
Related
How much does a landing page cost?
That depends on scope, content and test plan. Working with AI makes the build itself much shorter than it used to be. Once we know your offer and your audience, you get a fixed quote up front.
How quickly can a landing page really go live?
With a clear brief and existing images, it can be done in hours, plus the time for your approval. Legally sensitive topics or many stakeholders take longer.
Won’t an AI-built page look generic?
Unchecked, yes. That’s why decisions on copy and design stay with us and you. The AI takes the grunt work off our hands and gives us more variants to choose from.
Which system do you use?
That depends on your needs. We often build individual landing pages as fast static pages, but can also use your existing system on request. Either way, you keep access.
Who handles the legal notice and privacy policy?
We add the required pages and set up the form properly on the technical side. You or your legal advisor provide the text.
What is conversion optimization?
Conversion optimization means improving a page so more visitors take the desired step, such as sending an inquiry. We rely on measurement and tests, not guesswork.
Where does your next ad lead?
Send us a short note on what the page should sell. We will tell you how we would build and test it. You get a reply within 24 hours.
hello@kessel-und-code.de
Rotebühlplatz 11–15, 70178 Stuttgart